What is new in Trakt

Trakt now installs on Shopify in one click. Orders arrive server-side and join to the browsing session on the checkout token, so attribution holds even when the browser drops the thank-you page. Run Shopify and WooCommerce side by side under one account.

A set of free calculators and a UTM builder, no account needed: ROAS, break-even ROAS, CAC, and LTV, plus a consistent UTM builder so your campaign data stays clean at the source.

Connect the tools you already run. Trakt ties the ad click to your Klaviyo subscribers, HubSpot deals, and GoHighLevel leads, so you can see the real acquisition source behind email revenue, pipeline, and booked calls.

Refunds now reverse against the campaign that earned the original sale, and returns are subtracted from ROAS. The number you optimise on reflects the money you kept, not the money that briefly passed through.

Trakt now builds the exact payload it would send to Google and Meta and logs it without sending. Read it, reconcile it against your ad account, and switch on the push only when the numbers make sense. Nothing is written to your ad account until you say so.

Recovered conversions now go back to Google Ads and Meta from our servers, with the click id attached. Google receives them as offline conversion imports, Meta through the Conversions API. Smart Bidding finally optimises on the sales the browser pixel dropped.

The Trakt pixel now runs first-party on your own domain and mirrors the visitor and session ids into first-party cookies. The click id survives ad blockers and Safari, and the eventual order is matched back to the exact browsing session that earned it.