You own the store
You do not have a data team, and you should not need one to know whether your ads are working. Trakt ties every order back to the ad that drove it, recovers the sales your pixel lost, and gives you a single number you can trust when you decide where the next dollar goes.
Google says one thing, Meta says another, and your bank account says a third. Trakt reconciles them against the orders that actually landed in your store, so you get one honest view of what each channel earned instead of three that disagree.
Install one Shopify app or one WooCommerce plugin and connect your ad accounts. Trakt handles the first-party tracking, the matching, and the server-side push. You read the dashboard, not the documentation.
The fastest way to grow profit is to stop paying for campaigns that never earned a sale. Trakt shows you which ones carry themselves and which ones quietly bleed budget, so you can cut with confidence.
A sale that gets refunded is not revenue. Trakt reverses refunds against the campaign that earned them, so the ROAS you act on reflects the money you actually kept.
What you can measure
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.