You buy the media
You already know the pixel is lying to you. Ad blockers, Safari, and cookie loss cost you a third or more of your conversions, and the ones that survive land on the wrong campaign. Trakt captures the click first-party, ties it to the order server-side, and pushes it back so the algorithm bids on the truth.
Smart Bidding is only as good as the conversion data you feed it. When a third of your sales never reach the platform, the algorithm optimises toward the wrong audiences. Trakt closes that gap so your bids reflect every order, not just the trackable ones.
Trakt records the gclid, gbraid, fbclid, msclkid, and ttclid on your own domain the moment the visitor lands, then reattaches it to the order server-side. The conversion goes back to the exact campaign, ad set, and keyword that earned it.
Trakt builds the exact payload it would send to Google and Meta and logs it without sending. Read it, reconcile it against your account, and only switch on the push when the numbers make sense to you.
Know whether a sale was won by the prospecting campaign that found the customer or the retargeting ad that closed them. Trakt keeps both so you stop letting remarketing quietly claim credit for the whole funnel.
What you can measure
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.