Multi-touch attribution without the guesswork

Last-click hides who actually won the customer

Last-click attribution hands all the credit to whatever touch happened right before the sale, which is usually a branded search or a retargeting ad chasing a customer another campaign already earned. Trakt keeps the whole path, so you can see the ad that first won someone and the ad that closed them as two different questions, because they are.

• Every session tied to the same visitor across weeks or months
• Origin source and last source tracked separately, never conflated
• First-party, so the journey survives Safari and Firefox cookie limits
• Works across ecommerce orders, SaaS trials, and closed sales calls

The point of it

Attribution you can act on, not just admire

A multi-touch report is only worth having if it changes where your money goes. Trakt turns the model into action by pushing the attributed conversion back to Google and Meta, so bidding learns from the full journey instead of the last hop. The insight and the optimisation are the same system.