Free tool
Enter what you earned from a campaign and what you spent on it. Get your return on ad spend instantly, as a ratio and a percentage.
Return on ad spend
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Enter revenue and spend to calculate.
ROAS, or return on ad spend, is how much revenue you earn for every dollar you put into
advertising. The formula is simple: ROAS = revenue from ads / ad spend. A ROAS of
4 (or 400%) means you made four dollars back for every dollar spent.
It depends entirely on your margins. A business with 80% gross margin can thrive at a 2x ROAS, while one at 20% margin loses money at 3x. That is why the number that actually matters is your break-even ROAS, the point where the campaign pays for itself. Work it out with the break-even ROAS calculator.
The ROAS your ad platform shows is only as good as the conversions it can see, and browser pixels miss a large share of them to ad blockers and cookie limits. Your true ROAS is usually higher than the platform reports, and bidding is optimising on the incomplete number. Trakt recovers the missed conversions and reports them back, so the ROAS you optimise on is the real one. See how it works.
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.