You sell through call bookings and sales calls
For a call-driven business the sale happens off the website, hours or days after the click, which is exactly where the ad platforms lose the thread. Trakt carries the click id from the booking through to the closed deal in your CRM and reports the revenue back as an offline conversion.
A booked call is not a sale. Trakt pushes the closed deal back to Google and Meta with the click id, so bidding learns to find people who buy rather than people who book and no-show. This is the single biggest lever for a call funnel, and the browser pixel cannot pull it.
Ad click, opt-in, call booked, call held, deal closed. Trakt keeps every step tied to the same person and the same original source, so you can see which campaigns fill the calendar with buyers and which fill it with no-shows.
Deal stages and pipeline value from your CRM flow back into attribution, so revenue lands on the campaign that sourced it. Marketing and sales finally read from the same number instead of arguing over two.
Trakt uploads closed deals to Google Ads offline conversions and the Meta Conversions API on the right delay, with deduplication, so the platforms can optimise for the outcome that actually pays you.
What you can measure
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.