Blog
Practical, jargon-free pieces on tracking, attribution, and measuring what your ads actually earn. Written by people who run the ads and build the tracking.
What server-side tracking is, why Shopify stores need it, and how the checkout token makes it reliable. No jargon.
Browser pixels quietly drop a large share of conversions. Here is where they go, how to estimate your own loss, and what to do about it.
Google Ads says one number, your analytics says another, and both are right. The five reasons attribution tools disagree, and which number to actually trust.
For call-driven businesses the sale happens off the website, where the ad platforms go blind. Here is how to connect the click to the closed deal and optimise on revenue.
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.